Mission of Happiness


Toronto is a beautiful but overpopulated city forced to host the G20 Summit in June 2010.

To say that this frustrated Torontonians would be an understatement. The Summit gridlocked traffic, shut the downtown core, inconvenienced a couple million people and generally caused great levels of unhappiness.

We set out on June 25th to help make Toronto a much happier place by giving away thousands of free ice cream samples. It made people smile and it made people laugh.

Watch the video of 2000 people laughing and then share it with the world.

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